One buyer on IndiaMART writes to eight sellers. Most reply the next morning, because the enquiry sat in an email nobody was watching. That is the whole of it.
For steel, pipes, hardware, chemicals, textiles, machinery, packaging — anybody whose orders start as an enquiry.
Seventeen minutes from enquiry to proforma. The other seven sellers were still asleep on it.
Name, number, and what they asked for — with the reply already sent, naming the product so it does not read as automatic.
The same PDF you send forty times a week, on a shortcut. Type /rate and it is attached.
Handed out in turn, each with a name against it. Nobody answers the same party twice, and nobody is left unanswered because everyone assumed somebody else had it.
Her conversations move to Rahul with the notes in them — including the one that says this party argues about rate every time.
The payment link goes in the chat and the receipt comes back to it. What was promised is in the conversation, months later, with a name and a time on it.
Without anybody having to make the call. This is the part of the day everybody puts off, and it is the part that decides whether the year was any good.
Asking for it is the most uncomfortable job in the business, so it waits — and then it is three months and a phone call nobody wants to make.