Both send WhatsApp messages on the official Business API, so the messages themselves look the same. The difference is in what you pay on top of Meta, who you pay for, and what else lives in the same screen.
Taken from public pricing pages in October 2026. Prices change, so check WATI’s own page before you decide.
| WATI | afosales | |
|---|---|---|
| Plans (before GST) | Growth ₹4,999 a month · Pro ₹9,999 a month · Business ₹24,999 a month | See afosales pricing — the calculator includes what Meta charges |
| One marketing message | a per-message rate card shown only inside the account, so the markup cannot be checked before signing up | ₹0.8631 — Meta’s rate, nothing added |
| One utility message | set by an in-account rate card | ₹0.115 — Meta’s rate |
| 1,000 marketing messages | not published | ₹863 |
| Free trial | See their site | 14 days, no card |
On 1,000 marketing messages a month, WATI works out at not published against ₹863 — cannot be worked out before signing up. Meta’s India rate card from 1 October 2026: ₹0.8631 marketing, ₹0.115 utility and authentication, and replies after the first 1,000 a month at ₹0.115. GST at 18% is extra everywhere. Sources: WATI pricing, our cost calculator.
Call a lead from the chat, with talk time and the call recording saved on the contact. The Android app shows who is calling before you pick up.
Portal enquiries arrive in the inbox and get a WhatsApp reply in seconds, before the next seller calls them.
Owners and managers who only look at chats and reports are free. Seats can be added the day you hire.
GST invoices, a running khata and payment links sent inside the chat, so chasing money is not a separate job.
Instagram DMs and comments sit next to WhatsApp chats, with the same assignment and notes.
Marketing messages cost what Meta charges — ₹0.8631 each from 1 October 2026 — and the bill shows it line by line.
WATI sells worldwide and supports teams that message customers in several countries from one account.
If you depend on an international tool, WATI may already connect to it.
On marketing messages, yes: WATI charges a per-message rate card shown only inside the account, so the markup cannot be checked before signing up, and afosales passes on Meta’s rate unchanged. On the monthly plan, it depends on how many people on your team talk to customers — the calculator on the pricing page gives the real total.
Yes. A number on the WhatsApp Business API can be moved from one provider to another. We help you do the move on a call, the same as a new setup.
Chats stored by WATI stay with WATI; export them before you leave. Your contacts can be imported into afosales from a CSV or Excel file.
See also: all comparisons · free WhatsApp tools · pricing