What Meta itself charges for the messages you send, at the India rate card in force from 1 October 2026. Any platform you use adds its own plan on top — and some add a markup per message too.
| Message type | Per message | What counts |
|---|---|---|
| Marketing | ₹0.8631 | Offers, festival greetings, win-backs, new arrivals |
| Utility | ₹0.115 | Order updates, reminders, receipts, appointment confirmations |
| Authentication | ₹0.115 | One-time passwords |
| Replies (service) | First 1,000 a month per number free, then ₹0.115 | Anything you type within 24 hours of the customer writing |
| From a Click-to-WhatsApp ad | Free for 72 hours | Messages after a customer starts the chat from your ad |
Meta’s India rate card effective 1 October 2026, before volume discounts. Only delivered messages are charged, and messages customers send you are always free. Rates change a few times a year; afosales passes them on at cost and shows the running total in the app.
From 1 October 2026 Meta charges ₹0.8631 for a marketing message and ₹0.115 for a utility or authentication message. Replies within 24 hours of a customer writing are free for the first 1,000 a month on each number, then ₹0.115 each. GST at 18% is extra.
Yes. When a customer starts a chat from a Facebook or Instagram Click-to-WhatsApp ad, messages are free for 72 hours.
No. Only messages your business sends and Meta delivers are charged.
afosales answers, follows up and sends from your own WhatsApp number on the official Business API.