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Pricing

Including the part everybody hides.

WhatsApp charges for every message it delivers, and that money goes to Meta rather than to us. Every competitor leaves it off the pricing page, and every customer finds out in month two.

Work out your real total here instead.

No card to start. Nothing is charged until you choose a plan.

What do you do?
It changes which half of the product you use, and how much of it is marketing.
How many customers do you message a month?
Order updates, reminders, replies to enquiries — the ordinary ones.
04005,000
And how many get an offer?
Marketing — sales, festival messages, win-backs. Seven times the price, so this is the number worth watching.
005,000
Who is on the team?
You pay for people who talk to customers. People who only look at reports and chats are free.
Work with customersChat, calls and the app, one price 3
Only lookOwners and managers. Free 1
Need AI replies, Instagram, GST invoices or the API?
How do you want to pay?
The longer the period, the lower the rate per seat.
Growth10 people, all the integrations ₹1,999
WhatsApp, to Meta400 utility · 0 marketing ₹44

A month, all in ₹2,043

GST extra.

Meta's rate is ₹0.115 a utility message and ₹0.8631 a marketing one (rate card from 1 October 2026). Your first 1,000 replies a month on each number cost nothing, so for most shops this is close to the real bill.

Meanwhile, this month — rough figures
₹0
Pick your trade above.
Rough figures from what businesses this size usually see — check them against your own.
The plans

Pay for the people who work.

A team of six pays for six. People who only look are free, and seats can be added the day you hire.

No setup fee Meta's charges with no markup Viewers free Add or drop seats any time GST invoice, every time
The part everybody hides

What WhatsApp itself charges.

Meta bills for every message it delivers. Since 1 October 2026 that includes replies too, after the first thousand a month on each number.

₹0.115
Utility

Order updates, reminders, receipts, appointment confirmations, replies to enquiries. Most of what a business sends.

₹0.86
Marketing

Offers, festival messages, win-backs. Seven and a half times the price, so it is worth knowing which of your messages are which.

1,000 free
Replying

Replies within 24 hours of the customer writing. The first 1,000 a month on each number are free, then ₹0.115 each.

Why we put this on the pricing page

Because you will find out anyway. Every WhatsApp platform charges a subscription and passes Meta's per-message cost through, and the ones that do not mention it are not cheaper — they are quieter.

Saying it here loses us a few signups. It keeps the ones who would otherwise have felt misled in month two, and those are the only customers worth having.

Before you ask

The money questions.

What happens after the fourteen days?

Nothing is charged, because we never took a card. The account keeps your data and stops sending until you pick a plan.

Nobody is billed by surprise here, and nobody has to remember to cancel.

Do I pay Meta separately?

No — it comes through us on the same invoice, at what Meta charges. We do not add anything to it.

The app shows the running total for the month, so it is never a surprise at the end of it.

What is a seat?

One person on your team who talks to customers. Every seat chats on WhatsApp and Instagram, calls with the dialer and call recording, and has the app. One price per person.

Somebody who only looks, an owner checking the day's numbers or a manager assigning chats, is a viewer, and viewers are free.

I hired someone halfway through the year.

Add a seat from Billing and pay only for the part of the year that is left. Six months left is half the year's price for that seat, and they can start the same day.

Fewer seats work the other way: you keep what you paid for until the period ends, and the renewal is for the smaller number.

Can I change plans later?

Any time, from inside the app. Moving up to Pro takes effect straight away; moving down takes effect when the period you have paid for ends.

What if I stop?

Export your contacts and conversations whenever you like — before you leave or after — and the number goes back to being only yours.

No exit fee and no notice period. A platform that has to trap people is telling you something about itself.

Is there a setup fee?

No, and there is no charge for setting your number up, getting templates approved, or the call where we do it with you.

That call is free because a business that never gets set up never becomes a customer, so it is not really a favour.

GST?

18%, on top of the plan and the WhatsApp charge. The invoice is a proper GST one with your GSTIN on it, so you can claim the input credit.