A buyer on IndiaMART sends the same enquiry to eight of you. Most reply the next morning, because it landed in an inbox nobody was watching.
The buyer usually talks to whoever answers first. Price comes second.
To a URL that is yours alone. IndiaMART, Justdial and the rest each send a different shape; each has its own reader.
The same buyer enquiring twice in a morning is one lead, not two — a second message must not produce a second message back.
Naming what they asked about, so it does not read as automatic. This is the part that decides the conversation.
Tagged, assigned by your rules, and in the inbox with a name against it — so two people do not answer and nobody answers nobody.
Always a template — somebody enquiring on a portal has never messaged you, so the 24-hour window is shut and free text would be refused.
Each one takes about three minutes, and none of it needs a developer.
The push API is on paid seller plans. On a free one, forward the emails instead — see below.
Justdial often turns this on from their side — ask your account manager if you cannot find it.
Google sends a test first and will not save the webhook until it succeeds.
Every portal invented its own field names, and most of them shout. Each has a small reader that turns theirs into ours — so adding a new one is twenty lines, not a project.
The number is looked for in several places, because what arrives and what the documentation promises are often not the same thing — and a lead without a number is a lead nobody can answer.
IndiaMART and Justdial keep their push API for paid seller plans, and the property portals — 99acres, MagicBricks, Housing — send by email to everybody regardless. For a lot of businesses this is not the fallback. It is the only way in.
Worth saying plainly: these are marketing emails and their layout changes without notice. The URL is better wherever you can use it.
Arriving was never the problem.