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Broadcasts

One message. Two thousand people. Your number intact.

The last part is the hard part, and it is where most WhatsApp marketing ends — with a number nobody can use again.

One message

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What actually happens

Sent is not the number.

Every tool shows you how many went out. The ones worth watching are further down.

Sent
2,140
Delivered
1,982
Read
1,308
Replied
194
Opted out
41

194 replies is the number. Those are conversations, and a conversation is where something gets sold — which is also why a broadcast that nobody answers is worse than one nobody reads.

41 opt-outs is the other one. Two per hundred is normal. Ten is a warning, and the page tells you rather than waiting for Meta to.

Staying usable

Numbers get blocked for one reason.

Messaging people who did not ask. Everything here makes that harder rather than easier, which is not a feature so much as the reason the rest keeps working.

Opt-outs, honoured everywhere

Somebody who says STOP is out of every future broadcast, on every list, permanently — and nobody can put them back by uploading a spreadsheet.

Sent slowly on purpose

Two thousand messages in one minute is what a spammer looks like. They go out over hours, which reads as a business and not a blast.

Stopped when it turns

If opt-outs climb mid-send, the rest is held and you are told — before Meta notices instead of after.

Not at eleven at night

Quiet hours, and a limit on how often one person hears from you. The fastest way to a block is being the shop that messages every Tuesday.

Sequences

Four messages over three weeks, none of them sent by hand.

Somebody enquires and does not buy. This is what happens next, and it is the difference between a lead and a customer.

Day 0

The answer

Rates, and a question back. Most conversations end here — that is fine, that is what it is for.

Day 2

The nudge

"Still looking at this?" Two taps to answer. Half the replies to a sequence come from this one.

Day 7

Something useful

A photo of the stock, or what somebody else ordered. Not a discount — a reason to reply.

Day 21

The last one

And it says so. A sequence that never ends is how a number gets reported.

Any reply stops the sequence. Somebody who has started talking should never get the automatic version of the same conversation.

Building one

Pick who, pick what, send.

Audiences out of tags, orders, portals, or anything you have on a contact — and a count before you send, so nothing goes to more people than you meant.

broadcast-screen Screenshot: the broadcast composer — audience built on the left, template preview on the right, the audience count showing.
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